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Di laman Penjemaan Malaysia Airlines:
"Dari akhir 1990-an hingga 2007, Malaysia Airlines menggunakan slogan "Melampaui Harapan" untuk menjenamakan dirinya di peringkat antarabangsa.[perlu rujukan] Pada tahun 2008, slogan strategi penjenamaan baru menjadi "Lebih daripada sekadar kod syarikat penerbangan. MH adalah Hospitaliti Malaysia", untuk menekankan keramahan kru kabinnya dan bukannya rangkaian dan kelas kabin syarikat penerbangan.[1]
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