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In page Joanne Borgella:

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She was "Miss F.A.T." 2005, and the first season winner of Mo'Nique's Fat Chance. Borgella was represented by Wilhelmina Models 10/20 division in New York and Miami.[citation needed] She had been the face of Torrid, Ashley Stewart, Wal-Mart and Kohls department store and appeared advertisements featured in Seventeen, Essence and InStyle, among others.[citation needed] She was also one of the faces of Procter & Gamble a new campaign that many are calling a "movement" directed at the African American woman, "My Black is Beautiful".[citation needed]