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In page K. S. Chithra:

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Chithra, along with a Kerala-based satellite channel, Asianet Cable Vision (ACV), jointly launched a fundraising organisation, Sneha Nandana, to raise funds for the welfare of retired musicians who have lost their careers due to changes in the music industry.[citation needed] She launched this organisation on the occasion of her completion of three decades in the music playback industry. She said that the fund would provide help to the musicians with financial impediments and those suffering from health problems.[citation needed] A cultural event called Chithra Pournami was held on 15 February 2011 at Thiruvananthapuram to celebrate the 30th year of her career and also to launch this organisation.[1]