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In page Joanne Catherall:

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1981 also saw the start up of cable TV channel MTV in the US. However, the channel was limited, in that music videos were a new medium, and there were relatively few available. The syndication by Virgin Records of "Don't You Want Me"'s promo to MTV, and ensuing airplay, brought The Human League to US audiences. The subsequent interest prompted Virgin Records to release Dare in the US as "Don't You Want Me" rose in the US charts to number one, aided by the promo video.[citation needed]