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In page Think globally, act locally:
"The term is also used in business strategy, where multinational corporations are encouraged to build local roots. This is sometimes expressed by converging the words "global" and "local" into the single word "glocal", a term used by several companies (coined by Akio Morita, founder of Sony Corporation) in their advertising and branding strategies in the 1980s and 1990s.[citation needed]
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