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In page Peter Mond, 4th Baron Melchett:

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When he left Greenpeace UK in 2001,[4] Melchett was the longest serving Executive Director of a Greenpeace national office.[citation needed] The UK model of campaigning was increasingly adopted by Greenpeace's other 30 national offices.[citation needed] He remained on the organisation's international board for two more years, and took up part-time consultancy work with IKEA, Iceland and Asda supermarkets[2] and briefly with industry PR company Burson-Marsteller UK.[7] Burson-Marsteller in the USA had formerly been PR consultants for the Monsanto Company, and Melchett stood down from the Greenpeace International Board following accusation that his employment with Burson-Marsteller compromised his integrity.