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In page Reuse:

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Deposit programs offer customers a financial incentive to return packaging for reuse. Although no longer common, international experience is showing that they can still be an effective way to encourage packaging reuse.[1] However, financial incentive, unless great, may be less of an incentive than convenience: statistics show that, on average, a milk bottle is returned 12 times, whereas a lemonade bottle with a 15p deposit is returned, on average, only 3 times.[citation needed]