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In page Real Goods Solar:

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In 1977, 29-year-old John Schaeffer lived on an off-grid community in Mendocino County, California, and commuted 35 miles (56 km) to work each day as a computer operator. As one of the few people with a vehicle and a job in town, he became the designated person to pick up supplies for the community. This led him to create his own general store that sold all the goods for off-grid living at fair prices, according to him. In 1978, Schaeffer took $3,000 in savings and a $5,000 loan from his father and purchased a 50% share of an alternative energy store Open Circle from Steve Troy in Willits, California.[citation needed] John Schaeffer and Steve Troy then changed the name of Open Circle to Real Goods Trading Company.