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In page Media coverage of climate change:

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Alarmism is using inflated language, including an urgent tone and imagery of doom.[citation needed] In a report produced for the Institute for Public Policy Research Gill Ereaut and Nat Segnit suggested that alarmist language is frequently used in relation to environmental matters by newspapers, popular magazines and in campaign literature put out by the government and environment groups.[1] It is claimed that when applied to climate change, alarmist language can create a greater sense of urgency.[2]