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In page Flight shame:

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In 2021, Evelien van Leeuwen published an article about flight shaming which examined the motivations and the decision-making process of airline passengers who decided to offset their carbon emissions through KLM's CO2ZERO program. This program enabled passengers to offset their flight's carbon emissions by investing in sustainable energy projects. The research found that while most respondents were motivated by environmental concerns, cost and convenience were also important factors in their decision-making process. The study concludes that while voluntary carbon offsetting can contribute to mitigating the environmental impact of air travel, it is not a sufficient solution to address the climate crisis.[8][citation needed]