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In page Scribble Jam:

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In 2000, with the addition of new partners Tony Heitz and Pase Rock, the festival grew in popularity, as tens of thousands of hip hop fans flocked to its grounds in early August.[citation needed] It has been known to attract up to 20,000 fans.[5] In early April 2010, Scribble Jam organizer Kevin Beacham confirmed the persistent rumors that the event would no longer continue, citing the struggling economy and difficulty in securing funding as reasons.[6]