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In page Scroobius Pip:

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Their first collaboration resulted in the track "Thou Shalt Always Kill", a dissection of modern British culture and a call to arms for individualism. The track appealed to XFM's John Kennedy who aired it in demo form 24 hours after he had received the CD-R.[3] Pip set up a MySpace page with the solitary track, and the response was very favourable. The pair borrowed £200 to make the music video.[citation needed]