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In page XXL (magazine):

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In August 2005, Eminem and XXL teamed up to release a special issue titled XXL Presents Shade 45, designed to simultaneously give maximum exposure to his radio station Shade 45, the station's associated radio DJs, the Shady Records label as a whole, and G-Unit Records' artists. XXL executive publisher Jonathan Rheingold stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with the XXL brand made sense," feeling that it would interest rap fans.[citation needed]