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In page The Lox:

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In the summer of 1999, the trio found themselves disappointed with the direction of Bad Boy, and the trio wanted to be released from their contract in order to join Ruff Ryders. The Ruff Ryders had always served as The Lox's managers and the group felt like the new label could better represent the hard-core sensibilities which they expressed in their rhymes. Bad Boy was known for its radio-friendly dance hits and high-priced videos, while the Lox were quickly establishing themselves as hardcore rap artists. The identities clashed — "We just needed to be with a rougher label," said Sheek Louch. "A harder label that fit our image."[citation needed]