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In page NeverSeconds:

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The blog hit local and then national headlines, after gaining support from chef and school meals campaigner Jamie Oliver, who used social networking site Twitter, tweeting "Shocking but inspirational blog. Keep going, big love from Jamie x."[4] The blog had gained 3 million hits by 15 June 2012.[5] In February 2014 it reached 10 million.[citation needed] The resultant web traffic generated media interest,[6] with Martha featuring as a guest on BBC Radio 4's You and Yours[7] and later becoming the subject of an edition of Radio 4's The Food Programme.[8] After NeverSeconds went viral, Martha's father met with the school council, which announced that all students would be allowed unlimited servings of fruit, vegetables, and bread.[9]