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In page Shutdown of ABS-CBN broadcasting:

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The ABS-CBN broadcast network is acknowledged to be one of the Philippines' oldest and most influential media networks, run by the López family.[1] The company generates about 50 to 60 percent[citation needed] of the group's total annual revenue, mainly from selling airtime of its television and radio properties to advertisers. The remaining revenue is generated from consumer sales through the distribution of cable and international channels, operations of over-the-top platform services, and a family entertainment center in Taguig. According to the Philippine Competition Commission (PCC), ABS-CBN Corporation controlled "somewhere between 31% and 44%" of the Philippines' total television market as of 2020.[2]