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In page Ginger Rogers:

"

After 15 months apart and with RKO facing bankruptcy, the studio paired Fred and Ginger for another movie titled Carefree, but it lost money. Next came The Story of Vernon and Irene Castle, based on a true story, but the serious plot and tragic ending resulted in the worst box-office receipts of any of their films. This was driven not by diminished popularity, but by the hard 1930s economic reality. The production costs of musicals, always significantly greater than regular features, continued to increase at a much faster rate than admissions.[citation needed]