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In page Stan and Jan Berenstain:

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In the early 1960s, inspired by their children's enthusiasm for Dr. Seuss books, the Berenstains decided to attempt a series with animal protagonists themselves, settling on bears — not because of their surname as was commonly believed, but because "bears are furry and appealing."[2] They published their first book featuring the Berenstain Bears, The Big Honey Hunt, in 1962.[3] At the time, their inspiration, Theodor Geisel (Dr. Seuss), was working as an editor in the children's division of Random House Publishing and eagerly approved the concept. He edited several books in the Berenstain Bears series and created a lasting franchise including many more books, television series, toys, and stage productions.[citation needed] Over 300 books were published in 23 languages.[3]