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In page Canadian women's ice hockey history:

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Although this was not the first Lipstick Tourney, eleven women's teams participated. Under Wally Enterprises CEO Jack Lacey, a championship shield was provided for the tournament. The Six Nations girls team won the championship and were declared Ontario champions, as sanctioned by the Ontario Athletic Commission office. Harold Ribson saw the potential of the concept. It was not only an opportunity for female hockey competition but a way to promote the city of Wallaceburg. Ribson (along with Terry Brodeur) selected the Valentine's Day 1967 weekend as the date for the first Lipstick Tournament.[citation needed]