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In page Aimee Semple McPherson:

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Though McPherson condemned theater and film as the devil's workshop, its techniques were co-opted. She became the first woman evangelist to adopt cinematic methods[3] to avoid dreary church services. Serious messages were delivered in a humorous tone. Animals were frequently incorporated. McPherson gave up to 22 sermons a week, including lavish Sunday night services so large that extra trolleys and police helped route the traffic through Echo Park.[4] To finance the Temple and its projects, collections were taken at every meeting.[citation needed]