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In page Elizabeth Arden:
"In 1909, Arden formed a partnership with Elizabeth Hubbard, another culturist. The business relationship dissolved in 1910.[1] Wanting to have a trade name, she used "Elizabeth" to save money on her salon signs. She chose the last name, "Arden", from a nearby farm. Thus the trade name "Elizabeth Arden" was formed.[2] From there, Arden founded the Red Door salon in New York in 1910, which has remained synonymous with her name ever since (see under Elizabeth Arden, Inc.).[citation needed]
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