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In page Women's sports:

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Although there are various goals and reasons behind organized team sports participation in Western cultures, one perspective claims that sport is principally organized around the political project of physically and symbolically elevating men over women.[citation needed] One study has claimed that notions of audience interest or preference were based on personal beliefs and assumptions rather than evidence or research and that in some cases these beliefs and assumptions were the reason why coverage of men's professional sports is prioritized.[4]