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In page Feminine beauty ideal:

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Body hair and facial hair have long been stigmatized in women across multiple cultures regarding them as masculine attributes that are undesirable to the opposite sex.[1][2] For this reason, many women feel pressured to remove the body hair from their legs and arms,[1][3] while those who do not are often scrutinized. The same standard does not exist for men,[citation needed] and although male body grooming has existed since the early 20th century, it has never achieved popularity in the Western world.[1]