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In page Rosamund Holland-Martin:

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Dame Holland-Martin played a significant role in fund-raising for the organisation's 1984 centenary appeal, the largest charitable appeal ever planned and executed in the UK, which exceeded its fundraising goal. Holland-Martin was vital to the success of the appeal, including, alongside the NSPCC's president Princess Margaret, persuading the Duke of Westminster to chair the Appeal.[1] Due to its success, the Appeal became a blueprint for other charities, such as Great Ormond Street Hospital. The Centenary Charter set the agenda for the future direction of the society.[citation needed]