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In page Yoshiwara:

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Following its inception, Yoshiwara became a strong commercial area, with the fashions created in the town by prostitutes changing frequently and creating a great demand for merchants and artisans. Traditionally, prostitutes were supposed to wear only simple blue robes, but this was rarely enforced.[citation needed] In contrast, the highest ranking oiran (courtesans) came to be emblematic of the height of Edo period fashion, wearing colourful and expensive silk kimono alongside elaborate hairstyles and a number of hair accessories; these outfits frequently dictated the contemporary trends of fashion in Japan of the time.