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In page Esther Howland:

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It is said that Esther Howland received this first Valentine’s Day card from someone in Britain in 1847 and was inspired to create her own version.[4] Determined she could make a better card, Howland convinced her father to order supplies from New York City and England.[citation needed] She made a dozen samples that her salesman brother added to his inventory for his next sales trip[1] for their father's business.[5] Hoping for $200.00 worth of orders, Howland was elated when her brother returned with over $5,000 worth of business for her.[6]