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In page Nadya Zhexembayeva:

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Nadya Zhexembayeva (Russian: Надя Жексембаева) is a Kazakhstan-born author, educator, and business theorist. She is widely recognized as the founder of the cross-disciplinary field of reinvention in management science.[citation needed] This new approach integrates strategy, innovation, change management, foresight, design thinking, Agile/SCRUM, and leadership into a unified capability for thriving in disruption.[1][2][3]