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In page Alice Medrich:

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Medrich founded the Cocolat chain of chocolate stores in 1976. By 1990 Cocolat had expanded to seven stores in the San Francisco Bay area.[1] However, the company got into financial difficulty after a deliberately lit fire destroyed its Berkeley headquarters in 1991, causing damages estimated at $2 million, and after the embezzlement of $500,000 by an employee.[citation needed] The latter forced Medrich to sell her interest in the company.[citation needed]