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In page Paris Hilton:

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Hilton's breakout came in the Fox reality series The Simple Life, in which she starred with her childhood friend and socialite counterpart Nicole Richie. The show was initially pitched to both Paris and Nicky. Paris was convinced to come on board; however, Nicky, being somewhat shy to the limelight at the time, opted out.[7] The series premiered on December 2, 2003, shortly after the leak of Hilton's sex tape,[8] and was a ratings success. Its first episode attracted 13 million viewers, increasing Fox's adult 18–49 rating by 79 percent.[9] The high viewership was attributed to the exposure Hilton received for the homemade tape,[citation needed] while she became known for her onscreen dumb blonde persona.[10][11]