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In page Kristina Halvorson:

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In 2009, Halvorson authored the first book on the topic of content strategy on the web, Content Strategy for the Web,[3] and is credited as being the foundation of the industry.[citation needed] That same year, she initiated the first Content Strategy Consortium and was the keynote speaker at first Content Strategy Forum in Paris.[4] In 2011, Halvorson launched Confab, a Minneapolis-based content strategy conference.[5] She is the host of The Content Strategy Podcast. She has appeared as a featured speaker at conferences worldwide,[6][4] including South by Southwest (SXSW).[3]