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In page Robin Koval:

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Robin Koval (born May 25, 1955) is a New York Times best-selling author and former CEO and president of Truth Initiative ,[1][2] a nonprofit tobacco control organization best known for its Truth youth smoking prevention campaign. Koval also co-founded The Kaplan Thaler Group and later served as the CEO of Publicis Kaplan Thaler (now Publicis New York), New York’s fifth largest[citation needed] advertising agency through November 2013.[3][4]