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In page Eglantyne Jebb:

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In London, Jebb was in charge, and she ensured that the Fund adopted the professional approach she had learnt in the Charity Organisation Society. A manager, Lewis Golden, was recruited to put the organisation on a businesslike foundation. He adopted the innovative – and controversial – approach of taking full-page advertisements in national newspapers; it was highly effective, and raised very substantial amounts of income for the Fund's work.[citation needed]