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In page Linda Kaplan Thaler:

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She founded the Kaplan Thaler Group in 1997 and worked as the CEO and Chief Creative officer for it. She later renamed the Kaplan Thaler Group to Kaplan Thaler Productions. Here she created the Aflac duck and the daring “Yes, Yes, Yes” campaign for Clairol Herbal Essences. She has authored and composed jingles that are among the industry's gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”[citation needed]