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In page Ethnocentrism:

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Together, Boas and his colleagues propagated the certainty that there are no inferior races or cultures. This egalitarian approach introduced the concept of cultural relativism to anthropology, a methodological principle for investigating and comparing societies in as unprejudiced a way as possible and without using a developmental scale as anthropologists at the time were implementing.[6] Boas and anthropologist Bronisław Malinowski argued that any human science had to transcend the ethnocentric views that could blind any scientist's ultimate conclusions.[citation needed]