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In page Super Bowl XXX:

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The game was broadcast in the United States by NBC, including local NBC stations KXAS-TV in Dallas and WPXI-TV in Pittsburgh. The broadcast featured play-by-play announcer Dick Enberg and color commentators Phil Simms, Paul Maguire, and Jim Gray and Will McDonough on the sidelines. Greg Gumbel hosted all of the events with the help of NBC analysts Ahmad Rashad, Mike Ditka, Joe Gibbs, and Joe Montana.[1] The Vince Lombardi Trophy presentation that year began a tradition which continues today, in which it is held on the field instead of inside the winners' locker room as was the case previously. NBC purchase KXAS which aired all three of the Cowboys' 1990s Super Bowl victories.[citation needed]