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In page Model car:

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Jim Keeler, a model kit designer for Revell, brought the world highly detailed model cars in the early sixties and is credited with bringing Ed Roth's famous hot rods and customs to the model car marketplace. He also designed Revell's Custom Car Parts which allowed kit builders to add engines, custom wheels and other custom features to existing models. Keeler later went on to Aurora Plastics and innovated the Prehistoric Scenes, which were highly detailed models of prehistoric dinosaurs. Many of Keelers kit designs are still being sold in the 21st century.[citation needed]