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In page Management:

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Views on the definition and scope of management include:

  • Ghislain Deslandes defines management as "a vulnerable force, under pressure to achieve results and endowed with the triple power of constraint, imitation, and imagination, operating on subjective, interpersonal, institutional and environmental levels".[3]
  • Peter Drucker (1909–2005) saw the basic task of management as twofold: marketing and innovation. Nevertheless, innovation is also linked to marketing (product innovation is a central strategic marketing issue).[citation needed] Drucker identifies marketing as a key essence for business success, but management and marketing are generally understood as two different branches of business administration knowledge.