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In page All-America Football Conference:

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The merger would also benefit the Pittsburgh Steelers. One of the NFL's shakiest franchises financially prior to the merger, the addition of the Browns would help form a rivalry due to the close proximity of Cleveland and Pittsburgh that would be cut to two hours driving time by the time the Ohio Turnpike and the western extension of the Pennsylvania Turnpike were completed by the mid-1950s, allowing fans of both teams to attend each other's away games. While the Steelers would largely remain non-competitive until that team's 1970s dominance, the rivalry with the Browns along with their existing rivalry with the Eagles would help stabilize the team's finances.[citation needed]