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Advertising education has become popular with bachelor, master and doctorate degrees becoming available in the emphasis.[citation needed] A surge in advertising interest is typically attributed to the strong relationship advertising plays in cultural and technological changes, such as the advance of online social networking.[citation needed] A unique model for teaching advertising is the student-run advertising agency, where advertising students create campaigns for real companies.[2] Organizations such as the American Advertising Federation establish companies with students to create these campaigns.[citation needed]