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In page Patch collecting:

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After the Second World War, American GIs occupying Germany sent badges back to their loved ones, showing where they were stationed. These badges became known as sweetheart patches. They were also imported to Britain by Sampson Souvenirs Ltd., which also began producing badges of British tourist spots, and went on to become (and still is) the largest British manufacturer of souvenir badges. The biggest American manufacturer is Voyager Emblems of Sanborn, New York.[citation needed]