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In page Jubilee line:

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In 1975, when plans were under way to introduce the London Transport Silver Jubilee Bus fleet, the then Sales Manager of London Transport Advertising, Geoffrey Holliman, proposed to the Chairman of LTE, Kenneth Robinson, that the Fleet line should be renamed the Jubilee line.[citation needed] However, this idea was initially rejected because of the additional costs involved. Nevertheless, the name was ultimately chosen for the line after Queen Elizabeth II's 1977 Silver Jubilee following a pledge made by the Conservatives in the Greater London Council election of 1977. The original choice of battleship grey for the line's colour was based on the naval meaning of the word fleet;[citation needed] this became a lighter grey, representing the silver colour of the Jubilee itself.