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In page Ethnic minorities in China:

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However, as China opened up and reformed post-1979, many Han acquired enough money to begin to travel. One of the favorite travel experiences of the wealthy was visits to minority areas, to see the exotic rituals of the minority peoples.[2][3] Responding to this interest, many minority entrepreneurs, despite themselves perhaps never having grown up practicing the dances, rituals, or songs themselves, began to cater to these tourists by performing acts similar to what the older generation or the local residents told. In this way, the groups of people named Zhuang or other named minorities have begun to have more in common with their fellow co-ethnics, as they have adopted similar self-conceptions in response to the economic demand of consumers for their performances.[citation needed]