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In page John Logie Baird:

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On 2 November 1936, from Alexandra Palace located on the high ground of the north London ridge, the BBC began alternating Baird 240-line transmissions with EMI's electronic scanning system, which had recently been improved to 405 lines after a merger with Marconi. The Baird system at the time involved an intermediate film process, where footage was shot on cinefilm, which was rapidly developed and scanned.[citation needed]