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In page Jewel-Osco:
"Over the years, Jewel has tried other concepts. It is credited with selling the first generic brand product line in 1977.[1] The packaging had no name or pictures—just a list of contents, UPC, and required nutritional information on a white package with a pseudo-army olive-green stripe. The generic line was given the brand "Econo Buy" in the early 1990s.[citation needed]
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