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In page Sunk cost:

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Evidence from behavioral economics suggests that there are at least four specific psychological factors underlying the sunk cost effect:

  • An overoptimistic probability bias, whereby after an investment the evaluation of one's investment-reaping dividends is increased.[citation needed]
  • The requisite of personal responsibility. Sunk cost appears to operate chiefly in those who feel a personal responsibility for the investments that are to be viewed as a sunk cost.[citation needed]
  • The desire not to appear wasteful—"One reason why people may wish to throw good money after bad is that to stop investing would constitute an admission that the prior money was wasted."[3]