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In page Marge Simpson:

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Marge and Lisa are James L. Brooks's favorite characters in the series, and the two with whom he identifies with most. Marge and Lisa are more popular than Homer and Bart in Japan, France, and many French speaking countries. Matt Groening has spoken fondly of them, though he prefers Homer and Bart. Sam Simon also prefers Homer and Bart finding Marge and Lisa to be too "goody two-shoes" for his tastes.[citation needed]