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In page Cigarette:

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Cigarettes may have been initially used in a manner similar to pipes, cigars, and cigarillos and not inhaled.[citation needed] As cigarette tobacco became milder and more acidic, inhaling may have become perceived as more agreeable;[citation needed] a sentiment supported by advertising in the 1930s.[10] However, Helmuth von Moltke noticed in the 1830s that Ottomans (and he himself) inhaled the Turkish tobacco and Latakia from their pipes[11] (which are both initially sun-cured, acidic leaf varieties).