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In page Alcopop:

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Systembolaget blocked the sale of alcoholic soft drinks in Sweden until mid-1996, when Alkoholsortimentsnämnden decided, with reference to Treaty of Rome Article 30, that Systembolaget could not refuse to sell certain products. This led to great debate, where the marketing of the alcoholic soft drink was considered to be aimed above all at young people.[1] After initially great sales successes, the popularity has now declined, and many of the alcoholic drinks' market shares have been taken over by sweeter varieties of cider that share many characteristics with the soft drink but have been fermented to their alcoholic strength.[citation needed]