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In page Ponchatoula, Louisiana:

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The first Strawberry Festival was held in April 1972 on the first block of North 6th Street and was co-sponsored by the Ponchatoula Jaycees and the Ponchatoula Chamber of Commerce. The first festival was small and only had 11 booths. It was a two-day event beginning with a baseball game between Southeastern Louisiana University and Wisconsin State. Today it is the second largest event in the state, after Mardi Gras[citation needed]. During the 1980s the local economy changed to tourism, when farming no longer earned enough to sustain the town. The mayor at the time devised a plan to open antique shops where former businesses had been located. There are still about six of these shops in operation. This gave the town a second nickname, "America's Antique City."