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In page Thor Heyerdahl:

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His central claims were based on similarities of names in Norse mythology and geographic names in the Black Sea region, e.g. Azov and Æsir, Udi and Odin, Tyr and Turkey. Philologists and historians reject these parallels as mere coincidences, and also anachronisms, for instance the city of Azov did not have that name until over 1,000 years after Heyerdahl claims the Æsir dwelt there. The controversy surrounding the Search for Odin project was in many ways typical of the relationship between Heyerdahl and the academic community. His theories rarely won any scientific acceptance, whereas Heyerdahl himself rejected all scientific criticism and concentrated on publishing his theories in popular books aimed at the general public.[citation needed]